Twitter Is Killing Off Vine, So Enjoy It While You Can

The internet will soon become a slightly less wonderful place, after Twitter revealed plans to discontinue the Vine mobile app. The news was made public via a company blog post this morning and comes almost four years after the video sharing service first launched.

Twitter gave no reason for the decision, although the BBC speculated that it may be related to the social media juggernaut making cuts to 9% of its workforce. The company thanked creators “for taking a chance on this app back in the day,” and assured users that “we value you, your Vines, and are going to do this the right way.”

“Nothing is happening to the apps, website or your Vines today,” reads the announcement. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

Vine appeared on the scene at a time when services like Twitter, Facebook and Snapchat were yet to fully embrace video. For the first time, people could create and share videos with ease. Videos like this:

And this:

And of course this:

Fare thee well Vine. May your pointless magic live on.