OK Go’s Filmed Their New Clip In Zero-Gravity After Running Out Of Gimmicks On Earth

It's pretty great.

by Meg Watson 12 February 2016

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You know how it goes by now. OK Go write a song. It’s okay. You’re not gonna go out and buy it, but it’s decent enough you’ll nod along with the radio on a roadtrip. Then, likely realising this, they use their bizarre talents as amateur circus performers/internet geniuses to trick you into not only sharing the shit out of it but also kind of loving it.

Here’s the latest. The clip for ‘Upside Down & Inside Out’ released overnight is being billed as the first music video shot entirely in zero-gravity. It features the band on a Russian S7 aircraft doing flips and throwing paint, and damnit, it’s predictably incredible. In a first for the band it was released exclusively on Facebook seven hours ago and it already has more than 9 million views.

In a Q&A following the video’s release, the band explained that the zero gravity was caused by a jet taking a specific parabolic arc and only lasts for a short time. Each segment of the clip had to be designed in “27-second chunks”, they said. “The longest stretch of zero gravity we can get is about 27 seconds, and then it takes five minutes to reset to do it again … After we filmed a scene, when gravity returned, we stayed as still as we could for the five minutes of the plane climbing, and then began the next scene as soon as we were weightless again.”

Long story short: it’s safe to assume there was at least a little bit of vomit amongst all that paint.

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Here’s an illustrated timeline of the band’s great gimmicks to date.