People Are Slamming The Non-Black Business Naming Products After Black Police Brutality Victims
Shan Shui made their jewellery using glass from shattered storefronts during Black Lives Matter riots.
Shan Shui have shut down their online store after receiving immense backlash over their Black Lives Matter-inspired jewellery line.
After peaceful protests demanding justice for George Floyd turned into riots back in May, Paul Chelmis and Jing Wen decided to capitalise on the rubble that lay in the streets of Charleston, South Carolina.
Collecting the glass from broken shopfront windows the morning after the May 30 riots, the couple created the ‘Wear Their Names’ jewellery line that uses the shattered glass from riots as the centrepiece.
Playing on the “Say Their Names” Black Lives Matter slogan, each piece in the ‘Wear Their Names’ collection was named after an innocent Black person who died at the hands of police brutality.
But while Chelmis and Wen vowed to donate all of their Shan Shui profits to charity, people were disgusted by how a non-Black couple were exploiting Black death, calling the move disrespectful and unethical.
just when we thought it couldn’t get ANY worse… pic.twitter.com/iGm7423PeI
— sophie the cat lady (@sophieming_) September 8, 2020
BLACK DEATH ISN’T PROFITABLE. BLACK DEATH ISN’T CONTENT. BLACK DEATH ISN’T FOR SALE. This is beyond disgusting. Taking glass from those racist ass stores on King Street and renaming them after victims of police brutality?!?! YUCK! 🤢🤮 https://t.co/ExTi6pOy0W pic.twitter.com/nlWm49ldnk
— Hilary Bank$ (@kriskaylin) September 4, 2020
In an interview with the Charleston Scene, Chelmis and Wen explained that their goal with the ‘Wear Their Names’ collection was to “spin what was perceived as a violent, negative act into something good that could potentially illuminate the deeper issues behind the scenes”.
Kanika Moore, a friend of the couple and a prominent Black vocalist in the Charleston area, also shared that Chelmis was worried that the project would be perceived the wrong way. The pair had aimed to ensure that they were “amplifying Black voices and fostering positive change” through the collection, but were ultimately cautious about the way it would be viewed.
As Chelmis and Wen soon found out after launch, the couple were correct to feel wary about the reception to their jewellery line. People were repulsed by the decision the couple made to capitalise on tragedy, regardless of whether profits were going to Black Lives Matter-related charities or not.
In fact, teenage Black Lives Matter activist, Sophie Ming, was quick to point out that the project was unethical by default if the profits weren’t going directly to the families of the victims of police brutality — especially when ‘Wear Their Names’ used these victims to advertise each piece.
For reference, the charity that was chosen by the ‘Wear Their Names’ creators was From Privilege to Progress, which is a “national movement to desegregate the conversation about race and racism”. The “charity” says that they “call on Americans to join on the path to antiracism by learning, speaking up in their everyday lives and amplifying the voices of people of colour”.
‼️‼️‼️ BLM charities do NOT even deserve the rights to these profits. These are REAL people with REAL grieving families. Because Shan Shui was not giving 100% of the profits directly to the families of each victim, it’s unethical by default.
— sophie the cat lady (@sophieming_) September 8, 2020
People say there is no ethical consumption under capitalism, but even for a system that is built on cruelty, this is grim as hell.
— MAX 👁 PROPAYNE X (@Black24Boi) September 8, 2020
People here defending them by saying all the profits are donated, STOP! This shouldn’t be happening at all, you’re capitalising on tragedy this should not have happened to begin with. These are people’s loved ones. What is wrong with you people?!
— Lazy Lover (@Sincerely_Ai) September 8, 2020
Ming also noted Chelmis and Wen’s decision to name each item after a victim, then price each piece differently was eerily reminiscent of slave auctions. Slave auction documents from the 1800s show that Black slaves were priced differently based on sex, strength and age, similar to how each Shan Shui item ranged in price depending on its size and style.
For example, The Breonna (Taylor) necklace retails for $240, while The Elijah (McClain) piece costs $480. The cheapest and smallest item of the eight available is The Tamir (Rice), which is $95 for a set of shattered glass studs.
Prior to the site shutting down, a pendant named after Tanisha Pughsley — a police detective, who was killed by her ex-boyfriend — was even put on “sale”, showing the ethical issues with commodifying tragedy through purchasable products.
Placing ‘The Tanisha’ on sale, but not any of the other items could imply that Tanisha Pughsley’s life was somehow worth less simply because she was a member of law enforcement and didn’t die at the hands of police brutality.
Also is it just me, or is naming each accessory after victims of police brutality & then pricing them differently giving…..slave auction-ey vibes??? It’s as if the name attached to the product determines the monetary value of each life. That’s what I’m getting, it’s disturbing.
— sophie the cat lady (@sophieming_) September 8, 2020
i’m disturbed that this was conceived, produced, put up for sale, and sold before anybody on their team even questioned it. what is the goal of each piece if NOT violence? “oh, this? thanks, it’s glass from the charleston riot! it was super $$, but i HAD to have The Trayvon”
— apotheosissy (@tenmillionboys) September 8, 2020
Naturally, the backlash to the jewellery line was so instant that the Shan Shui site was immediately closed with an apology issued on the website’s front page.
“We’ve heard the feedback from the community loud and clear and are taking it seriously. So sorry to those we offended or harmed,” the apology read. “While our intentions were pure and we consulted with a wide variety of people before launching, it is clear that there are issues with the approach we took.”
“Though we only wanted to honour the victim’s names and retell their story, we see now that using those names was inappropriate and in poor taste,” it continued. “We’ve shut down the entire site and permanently stopped the project… we will fulfil any orders that have already been placed, but will also honour refund requests for any unfulfilled orders.”
“We want to make things right. Thank you for holding us accountable. Nothing but respect for our activist community. We’ve been out there shouting on the streets as well,” the statement concluded. “We will continue to listen if anyone has any further thoughts.”
But this hasn’t been the first time that non-black people have been called out for profiteering off the Black Lives Matter movement either, and it likely won’t be the last.
Just three months ago, Jake Paul was criticised for vlogging looting in Arizona during Black Lives Matter protests, which was likely going to be uploaded as a monetised video before he faced major backlash. And more recently, an anonymous creator has been called out for selling “George Floyd stress plushies” for $48.
While the Shan Shui creators did respond to Junkee’s request for comment, Paul Chelmis and Jing Wen felt that it was still too early to discuss the events that have occurred over the past few days.