People Are Very Mad About Dior’s Poorly-Timed “Wild” Johnny Depp Ad Campaign
The ad comes just days after Depp and Amber Heard finalised their divorce.
This post includes discussion of domestic violence.
In the last month Johnny Depp and Amber Heard’s much publicised divorce has been finalised, proceedings which have been dominated by Heard’s allegations of domestic abuse against Depp. From Heard being publicly disbelieved and dismissed, to leaked video of Depp violently breaking glasses and yelling at Heard materialising on gossip sites (a video that Heard strenuously denies leaking), the process has been extremely drawn-out and torturous.
Now luxury brand Christian Dior has been heartily criticised for pushing a badly-timed and insensitive ad campaign starring Johnny Depp, promoting a new perfume called ‘SAUVAGE’, which means ‘wild’ in French. Depp was announced as a brand ambassador for Dior last year, but the recent campaign has already received a number of complaints.
whoops that's your ad buy pic.twitter.com/x2zgmBI4GG
— steph harmon (@stephharmon) August 28, 2016
— Cecilia Storniolo (@Cecilia_St) August 27, 2016
— Coco (@coralie_hinatea) August 28, 2016
How tasteless is this: Johnny Depp in a cologne ad in the new ESPN magazine issue. Great timing, Christian Dior pic.twitter.com/pNQuXPXOWB
— Andrew Wallenstein (@awallenstein) August 28, 2016
— Rose Callaghan (@operation_rosie) August 23, 2016
Apparently Australian Standard Bureau chief, Fiona Jolly, would not discuss specific complaints with the Sydney Morning Herald, but did concede that,”They centre around the use of the actor in the advertisements”. Seems like a pretty massive oversight.
This is an unfortunately timed advertising campaign pic.twitter.com/UcexaJhcRY
— Jenna Clarke (@jennamclarke) August 23, 2016