Culture

People Are Very Mad About Dior’s Poorly-Timed “Wild” Johnny Depp Ad Campaign

The ad comes just days after Depp and Amber Heard finalised their divorce.

by Junkee  29 August 2016

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This post includes discussion of domestic violence. 

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In the last month Johnny Depp and Amber Heard’s much publicised divorce has been finalised, proceedings which have been dominated by Heard’s allegations of domestic abuse against Depp. From Heard being publicly disbelieved and dismissed, to leaked video of Depp violently breaking glasses and yelling at Heard materialising on gossip sites (a video that Heard strenuously denies leaking), the process has been extremely drawn-out and torturous.

Now luxury brand Christian Dior has been heartily criticised for pushing a badly-timed and insensitive ad campaign starring Johnny Depp, promoting a new perfume called ‘SAUVAGE’, which means ‘wild’ in French. Depp was announced as a brand ambassador for Dior last year, but the recent campaign has already received a number of complaints.

Apparently Australian Standard Bureau chief, Fiona Jolly, would not discuss specific complaints with the Sydney Morning Herald, but did concede that,”They centre around the use of the actor in the advertisements”. Seems like a pretty massive oversight.