Kendrick Lamar’s ‘Humble’ Is The Only Thing You Need To See On The Internet Today


When Beyonce released her first pregnancy portrait early last month, art historian Kate Robertson told us how replete it was with symbol and significance. “No matter how much people may denigrate it as gossip fodder or trashy pop culture, the photo […] screams art history,” she wrote. The pic — like so much of Bey’s work — effortlessly bridged this weird high/low divide that still plagues perceptions around popular music and celebrity.

In extremely related news: Kendrick Lamar has just released his video for new song ‘Humble’. It’s stacked with crazy symbolism and at different points depicts the legendary rapper with his head on fire, dressed as the pope, and posing as Jesus himself at Da Vinci’s Last Supper. How sick is music right now? Pretty good for a dude who’s often accused of spouting “gangsta malarkey”, hey.

The video for this latest release was directed by the incredibly prolific Dave Meyers and The Little Homies (who worked Lamar on ‘Alright’) and is currently setting the internet alight.

Though it’s hard to pick out the best bit of the whole thing, a bunch of people are especially excited about Kendrick’s casual advocacy for ass stretchmarks. “I’m so fuckin’ sick and tired of the Photoshop,” the song says. “Show me somethin’ natural like afro on Richard Pryor. Show me somethin’ natural like ass with some stretchmarks”.

Hell yeah.

This is the second new release from Kendrick with ‘The Heart Part 4’ dropping last week. The last line of the song was “Y’all got ’til April the seventh to get your shit together” so hey, this is probably the start of a very hectic week for fans.