Culture

Kanye Tweeted Out Nudes Of Kim Kardashian, And Now Everybody Is Yelling ‘SWISH!!!’ On Twitter

The rise and fall of a meme: Kanye edition.

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You know that thing where you’re hanging out at home looking at nudes of the mother of your child, and are overcome with an urge to screencap them and tweet them out to your 11.7 million followers? Captioned with the word ‘SWISH!!!!’? Over and over again?

Spare a thought for poor Kanye West, on whom that peculiarly specific fate befell earlier this morning:

Because the internet is the internet, it didn’t take long for the rest of Twitter to catch on:

We all knew what was coming next:

And then, much like an ego-maniacal pop star hunched over his computer screen looking at his wife’s breasts in the dead of night, it came far too soon:

The rise and fall of a meme. In 25 minutes.