HBO Literally Made ‘GoT’ Fans Watch Ice Melt Before Releasing Their Super Vague New Trailer

At least we have a premiere date now.

by Tom Clift 10 March 2017

Want more Junkee in your life? Sign up to our newsletter, and follow us on Instagram, Twitter and Facebook so you always know where to find us.

Today HBO dropped the teaser trailer for the highly anticipated seventh season of Game of Thrones. It contains no new footage, reveals sweet jack shit about what is going to happen in the new episodes and yes naturally you’ll want to watch it seven or eight times before you do anything else this morning so here you go.

The great war is here. #GoTS7 premieres 7.16. pic.twitter.com/1Jna10kNuQ

— Game Of Thrones (@GameOfThrones) March 9, 2017

I kind of hate how stupidly invested I am in this program. Doesn’t matter how many times I tell myself that season six wasn’t even that good, all I need is a couple of cool looking sigils and I’m back in. Bloody hell, they even recycling the ominous voiceover from last season’s trailer, and I still got chills.

At this point, HBO could post a video of ice melting and I’d watch it with bated breath. And you know how I know that? Because they literally did that, and I did.

In a clear sign that folks in the Game of Thrones marketing team have gone mad with power, the network just wrapped up a Facebook live event in which fans were invited to write the word “fire” over and over again beneath a giant block of ice, causing it to slowly melt and reveal the release date of the next season. And people did it. Because this is where we’re at now, as a species.

So who else is watching HBO melt a block of ice to reveal the Game of Thrones premiere date / craving the sweet release of death? pic.twitter.com/BBjuUwzbj8

— Caroline Framke (@carolineframke) March 9, 2017

Literally watching a facebook live of a giant block of ice melting

for work reasons

fucking hell

— James Whitbrook (@Jwhitbrook) March 9, 2017

What if the Game of Thrones ice thing melts and it's just a picture of Rick Astley?

— Sopan Deb (@SopanDeb) March 9, 2017

OH MY GOD THE GAME OF THRONES ICE BLOCK MELTED AND THE MESSAGE IS "BE SURE TO DRINK YOUR OVALTINE"

— Adam Proteau (@Proteautype) March 9, 2017

If you need to start a conversation about Game of Thrones, today's events are a good ice breaker

— Radio Westeros (@RadioWesteros) March 9, 2017

Fuck you Game of Thrones. Fuck you, and take my money. The new season premieres on HBO on July 16.

–

Feature image via Caroline Framke/Twitter