We’re Hosting An Elevator Pitch Session At Junket This Weekend. In An Actual Elevator.
We spoke to a few advertising experts to find out what makes a good pitch - but you get to be the judge.
You can expect to hear a lot about the ideas and discussions that emerge from Junkee’s youth unconference, Junket, which is being held in Canberra until Tuesday. Perhaps what you weren’t expecting to hear about is an elevator.
Junket has partnered with the Telstra’s Imaginarium innovation program to offer Junket delegates the opportunity to pitch their game-changing idea. The only twist is they have 60 seconds to pitch that idea in an elevator at QT Canberra. Call it an elevator pitch, if you will.
Our bellhop will be on-site to provide pointers on putting together a top-notch presentation, but once the bell hop closes the elevator door, they’ll be on your own and the clock will be ticking. Cameras will capture each pitch which will be uploaded to Junkee on November 5; Junkee readers get to vote for a winner, who’ll win a massive Telstra technology prize pack worth around $1300, including a tablet, a phone, a router, Telstra TV, a six-month subscription to Presto, and double pass to the Australian Ballet 2016 season.
How To Pitch In Sixty Seconds:
We’ve enlisted the help of our Junket delegates from advertising backgrounds to give their advice on what makes a great pitch. Because if there’s anyone who knows how to deliver a great pitch, it’s the Junket Mad Men.
“Keep it simple”: James Orr, Senior Creative at Clemenger BBDO Melbourne. “When it comes to selling an idea quickly and effectively, I think the most important part is to be simple. Stupidly simple. Don’t get caught up in the details. The what if’s, whens, who’s and hows don’t matter at the initial pitch. If it feels too complicated then there’s a good chance they won’t buy into it. You should be able to explain your idea in one sentence. Keep it simple.”
“Keep it simple”: Elias Lattouf, Digital Manager at Ikon Communications. “My one tip would be: Never underestimate the power of keeping things simple. We often get caught up in fancy buzzwords and complex mechanics, strip your idea back to its simplest form so anyone can understand and see the value in it.”
“Keep it simple”: Namita Sopal, Senior Strategy Manager at Carat Australia. “Don’t over complicate or over talk the idea, explain it like you were explaining an idea to your grandparents. Simplicity is key.”
The key take-out? Keep it simple.