Dance Artists Are Ripping Into KFC’s Cringeworthy Ultra Music Festival Stunt
Alison Wonderland has called a DJ performance by Colonel Sanders himself "cringe".
Increasingly, brands are paying a great deal of money to appear less like multi-national corporations, and more like deeply cool and alternative members of the youth. Case in point — the stunt that KFC pulled at Ultra Music Festival.
Yes, KFC decided that the best way to spread the message about their herbs and spices was to dress up a still anonymous DJ in an oversized Colonel Sanders head, give him a white t-shirt with a suit emblazoned on it, and instruct him to perform a set of underwhelming electro noodling.
— Festive Owl (@TheFestiveOwl) March 29, 2019
Admittedly, the rest of Ultra Music Festival wasn’t much better, but all have agreed that the KFC performance was the jewel in a throbbing crown of blisters. Not only did punters at the event respond like they were being forced to watch root canal surgery, in the days since the atrocity was over, members of the electro community have been decrying the craven publicity move.
Particularly irritated was DJ and producer Marshmello, who is one of the foremost experts when it comes to techno peddlers who wear oversized novelty helmets. In a now deleted tweet, the producer called the set “lame” and argued that there were “a lot of other artists that actually deserve to be on that stage instead.”
But Marshmello wasn’t alone, and before long, a whole host of other producers were getting in on the sledge.
This kfc at ultra thing is funny because the reality is corporate interest can easily just take one person, ghost produce them up the ladder and dress them head to toe with there brand. DJ corporate plant is around the corner 🌱
— Promnite (@Promnitetracks) March 30, 2019
Why do ‘Techno’ Festivals pick Gimmick DJs over innovator’s @DerrickMayDay, @CarlCraignet @juanatkins? We started this scene TO UNITE regardless of race/sexuality/gender. It’s insulting to see commercial brands turn our industry inside out! I’m ULTRA dubious about it all…! #KFC pic.twitter.com/IEDOz7GVuZ
— Kevin Saunderson (@kevinsaunderson) March 31, 2019
playing ultra music festival today!!! big day for me personally, it has always been a dream of mine to share the stage with legendary artists like *checks notes* kfc
— G JONES (@gjonesbass) March 30, 2019
Ultra having KFC do a set is about where I expected a mainstream Miami megarave to be by now. prediction: in a few years big festivals will have full on-stage commercials. why wouldn’t they exploit our presence & attention as an advertising opportunity? U think they respect art?
— Michal Menert (@michalmenert) March 30, 2019
my favorite up & coming artist is Colonel Sanders
— 💰VALENTINO KHAN💰 (@ValentinoKhan) March 30, 2019
Just because people are talking about your product doesn't make it any better! KFC still selling your ass a three day old fried thigh.
— 𝐙𝐎𝐌𝐁𝐎𝐘 (@Zomboy) March 30, 2019
this made me feel so awkward watching :/// wtf is this cringe. Ur right. There are some of the most amazing up and coming artists who should be seen and who deserve to be seen. Yuk.
— ALISON WONDERLAND (@awonderland) March 30, 2019
Whether or not KFC will be forced to make an embarrassing apology for the stunt remains to be seen.