Twitter’s Rebrand Is The Mojo Dojo Casa House Of Rebrands
I'm so tired. No more, please.
Twitter used to be a place for fandoms to connect with each other, and be a part of a conversation that never sleeps.
But lately the app has become a wasteland where Elon Musk flicks a continuous slew of messages into the void for his audience of podcast bros, NFT traders, and porn bots.
“Mojo Dojo Casa House is like a Barbie Dreamhouse, but for Kens,” Greta Gerwig recently told New York Times Magazine. “There’s a point in the movie where the Kens are riding invisible horses from their beach battle to the Mojo Dojo Casa Houses.” And that is exactly how it feels since Elon bought Twitter.
It has truly become the antithesis of everything that we’ve ever wanted from a social platform. And it’s only getting worse from here. News has now broke that under the rule of Elon Musk, Twitter is officially rebranding to the letter ‘X’ .
Will Elon Musk Change Twitter’s Logo?
Yes. The Twitter bird (named Larry T. Bird, in case you didn’t know) is dead. After 17 years as the Twitter logo, the blue bird will cease to exist. Elon announced that he’s changing the iconic platform’s name from Twitter to ‘X’, and will also change Twitter’s logo. The new logo is also an X. No birds in sight. Gradually all the birds will be gone, if we leave him to it. But what is Twitter X? And why does it exist?
This news comes not even a few months after the Twitter brand parent company business name Twitter Inc. was absorbed into X Corp. Last year, of course, Elon Musk bought the Twitter social media platform for 44 billion dollars. This is the same guy who is the CEO of Tesla and SpaceX which is a space exploration technologies corp. And The Boring Company, which is a company that sells tunnels or something — who cares? He also used to be the CEO of Paypal, which seems like rogue lore, but it actually links to this Twitter rebrand.
Back in 1999, Elon founded the domain X.com for an online financial services company, which ultimately merged with a different company which then became Paypal. In 2017, he acquired the domain name, and it’s been a dormant URL until now. X.com already redirects to Twitter, so it seems to be happening despite his track record of just saying things on the main.
Why Is Elon Musk Changing The Twitter Brand?
No bloody clue. Because he’s a bored billionaire with no actual obligations to hustle to make ends meet, so he can just fuck around and do whatever he wants, whenever he wants? Probably. Since buying Twitter, I’m not entirely sure what he’s done other than being a bit of an online menace.
Perhaps the only actual explanation is that Elon Musk likes the letter X. No, he loves the letter X. His child X Æ A-Xii even is nicknamed after the letter X. Here he is again with his arms crossed like the letter X.
Not sure what subtle clues gave it way, but I like the letter X pic.twitter.com/nwB2tEfLr8
— Elon Musk (@elonmusk) July 23, 2023
What is Twitter X?
In addition to the changes Elon has already made on the Twitter app like being able to buy a blue tick (I think that makes you Twitter Blue Subscribers, but can’t be sure) and adding a bunch of random features no one uses (has anyone even touched the Spaces tab?), Elon announced how X will change the social media platform, as well as bid adieu to the blue bird logo.
Firstly, a tweet will now be called an X. Hate that. And followers will now be called ‘viewers’. Somehow, I hate that even more.
Elon has a vision to make the platform into ‘an everything app.’ Do we think that we need an ‘everything app’? I’m so tired. No more, please. We do not want your super app, sir.
Elon Musk’s Twitter is very upsetting to me. There’s simply too many tweets, and they’re definitely getting worse. I wonder how the Twitter employees feel after working at a social media company for all these years, only for it to become an ‘everything app’ vulnerable to the every whim of a bored billionaire?’
Twitter is an iconic brand. And none of the decisions that Elon Musk has made indicate that he has any intention of retaining the legacy of the app. The app has infiltrated the zeitgeist in a way no other social platform has ever done. The words ‘tweet’, ‘tweeting’, and ‘tweeted’ are words that are integrated into our language culture. It’s even a running gag for Gen X characters in film and TV to screw up the name of the app — Tweeter? Twitler? It was the perfect way to show that a character was out of touch. Such was the power of the brand.
Do People Still Use Twitter?
The general consensus from the user base is yes, but begrudgingly and out of habit. One user said: “I’m still gonna call it Twitter” to which Elon Musk tweeted in reply, “Not for long.” Sounds like a threat, but OK.
Not for long
— Elon Musk (@elonmusk) July 23, 2023
One user said: “Returning to Barbieland to find the Dreamhouse has become the Mojo Dojo Casa House.” And that about sums up the vibe of the app right now. It needs more horses, though.
Twitter users seem to not care about Elon’s vision since buying Twitter. Honestly, we mostly wish he’d stop messing with a good thing. The Twitter app is a bit dank, and we like it that way. It’s like if you tried to move things around to tidy up the organised chaos of my bedroom — I know where EVERYTHING is. Leave it. Put. It. Down.
But alas, Elon Musk has a death grip on Larry T. Bird’s home, and is once again proving that he’s the human billionaire version of Darla from Finding Nemo who won’t stop shaking the bag.
Is Threads A Worthy Replacement?
The Threads app, Meta’s answer to Twitter, had a banging start. My first 24 hours on the app gave me hope for a wholesome future of shitposting and new horizons but according to Forbes, Threads has seen a nearly 70 percent decline in daily users on the platform since its peak at the start of the month.
Personally, I’ve not been on it actively since its initial launch week. So who knows the future of Threads, but in other news, the app’s mere existence is something that’s stirred a significant reaction from Twitter’s CEO already.
When Threads launched on July 5, Elon Musk and Mark Zuckerberg faced off, as folks pointed out the similarities between the apps. Elon declared that he would be ‘up for a cage match’ to defend his app (I guess??) which, and I kid you not, was followed by Elon proposing a literal dick-measuring contest.
Sidebar, two little business boy billionaires fighting in a cage over who has the best app seems very funny to me — let ‘em do it. As for the dick measuring contest, no one needs to see that.
Written by Talecia Vescio, your local Aquarius, Junkee Producer & Presenter. Find her on Instagram as @taleciavescio if you want to be friends.
Photo credit: Getty Images