Introducing Anger, The New Fragrance For Women Who’ve Had Quite Enough Of Men
"She'll call him her boyfriend and he'll be like, 'Slow down, why are you so obsessed with labels?' But she'll smile and tousle her hair, because she wears Anger."
Women have a lot to be angry about these days, as the folks at The Feed know all too well.
After all, we live in a world composed of millions of daily microagressions; of gender discrimination on both a hierarchical and a personal scale; of pay gaps and catcalls and unwanted dick pics and irritating, boundary-overstepping bosses.
Now, comedians at The Feed have developed a new fragrance for the modern, pissed-off woman. It’s called ‘Anger’, unsurprisingly, and it has a hilarious new ad to go along with it.
“She’s beauty, elegance,” begins the ad, the voiceover rich in a wobbly fake French accent. “But there’s something darker in here, bubbling below the surface.
“She’s mystery in a dress, and no matter what he does, he will never know her secret: Anger for women.”
From there, the advert puts our begowned protagonist in a series of painfully familiar scenarios and watches as she grows increasingly fucken’ furious with the world around her.
“She’ll call him her boyfriend and he’ll be like, ‘Slow down, why are you so obsessed with labels?’ But she’ll smile and tousle her hair, because she wears Anger,” goes the narration.
“At a work function, her boss gives her a shoulder massage. At home her platonic male friend gives her sexual advance … She sprays Anger, for women.”
The skit has been dropped to coincide with a longer report on female rage, hosted by Jan Fran of The Feed and designed to explore whether or not feminine anger is still considered a taboo, even in our post #MeToo world. Beginning with Fran taking a sledgehammer to a rage room, the report then talks to a range of women around the country, and probes their concerns, worries and how they plan to vocalise them.
It’s an essential watch. If, of course, you’re prepared to feel a little angry.