The Internet Is Losing Its Mind Over Taylor Swift’s Surprise Album
'folklore' is dropping in a matter of hours.
Late last night, just under a year after the release of her album Lover, Taylor Swift announced she had another in the bag.
folklore (all lower case), a collaboration with Aaron Dessner of The National, was written and recorded over the course of quarantine. That means in a matter of four months, Swift put together her Lover follow-up. And more than that, she’s not sitting on it either. folklore will drop today, July 24, at 2pm, less than a day after it was first announced.
Swift has never released an album so quickly to an announcement before. But, as she explained in a statement, it was an easy decision to make — one guided by the strange disruption of coronavirus.
“Before this year, I probably would’ve overthought when to release this music at the ‘perfect’ time,” Swift wrote. “But the times we’re living in keep reminding me that nothing is guaranteed.”
Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb pic.twitter.com/4ZVGy4l23b
— Taylor Swift (@taylorswift13) July 23, 2020
Needless to say, fans weren’t expecting a follow-up to Lover so soon. At least, most weren’t. A whole month ago, some fans were picking up on certain clues that Swift was putting out, though none guessed a whole album.
hints we've been given
can somebody from the smart swifties understand this and tell us what do they mean and what taylor is announcing??? pic.twitter.com/AtZEHGQ0L5
— Dan is ready for #folklore (@sacredoasis2) June 18, 2020
The speed! The surprise! It’s all very exciting. So naturally, Swift fans are flooding the internet with memes and reactions to the news.
I haven’t even fully processed lover yet tbh
— Jemima Skelley (@jemimaskelley) July 23, 2020
taylor swift when she saw 2020 in chaos so she decided to save it pic.twitter.com/suox2pNY3n
— zach (@blindingrep) July 23, 2020
— grace 🌻 (@finelinehrry) July 23, 2020
Don't talk to me about anything for the rest of the year unless it's about Taylor Swift.
— Ryan Schocket (@RyanSchocket) July 23, 2020
No time for sleep. No time for food. Just Taylor Swift and folklore. That’s it.
— Erin (@swiftiesince95) July 23, 2020
Taylor releasing Lover: meticulously crafted Easter eggs rolled out over several months in multiple mediums
Taylor releasing folklore: oh some new music is coming in 16 hours
— Katie Minard (@KatieMinard) July 23, 2020
Taylor Swift would retreat to the woods to social distance and write spells (also known as songs).
— Alex Goldschmidt (@alexandergold) July 23, 2020
— sar loves camila (@bippitycabello) July 23, 2020
the tracklist for the album does sound amazing pic.twitter.com/Aqd5U7Ks2q
— Bec Shaw (@Brocklesnitch) July 23, 2020
Truly 2020 is the year that will not stop surprising us. Thanks Taylor Swift.