Music

Cosmo Magazine Attempted To Explain Who Tame Impala Is, And It’s Really Something

They aren't... wrong, but they're not... right.

Tame Impala

Alongside Ariana Grande and Childish Gambino, Tame Impala are headlining this year’s Coachella, which has introduced them to a lot of people who have no idea who they are (let alone who the fuck Trevor might be).

While that might seem ludicrous to most Australians, it’s a different game in the US. Given that the band stepped up after planned headliner Justin Timberlake dropped out last minute, it makes sense that people are a little confused as to how they’re headlining, or even who they are.

Which is why Comsopolitan has written an stunning explainer article, which, in its attempt to make Kevin Parker’s psych-rock accessible, ends up making not really… explaining anything. As an Australian, it’s kind of like reading an anthropological essay written with a sense of colonial intrigue, as if Tame Impala came from a strange, otherworldly place (Perth).

We do learn that we’ve “prob heard the band’s music in an Urban Outfitters”, which, intentional or not, is an absolute burn. They also assure their readers it’s okay to not know the band (which, for the record, is true), saying that Tame Impala is “particularly confusing” before explaining a “lil’ secret — it’s actually a one-man-band!”

The article goes on to describe their “trippy as hell” music videos, which, besides the use of saying they are “*extremely hipster voice* far out”, is pretty much how most festival shirt-wearing bros would describe them to someone at a party at 3am. They also mention Rihanna’s excellent cover of ‘New Person, Same Ol’ Mistakes’ to give the band more credibility, but it’s their paragraph describing what Tame Impala sounds like that deserves your full attention.

Under the not-wrong headline “it’s very vibe-y music”, they explain that “this *gRoOVy* music isn’t like an Ariana Grande ballad that the audience the audience screams at the top of their lungs”, which is… definitely true. Tame Impala’s music is not like ‘Dangerous Woman’: according to Cosmo, “it’s music you can dance to. Yay, dancing!”

Which, sure. You can dance to Tame Impala, but you can also dance to Ari’s ballads? You can dance to lots of things? You can dance to William Basinski if you’d really like to, so it’s not particularly helpful as a description.

But the binary is strong, and we regret to inform you the two sole genres of music are now Ariana Grande ballads and ‘gRoOVy music you can dance to’. Unfortunately Coachella is sold out, so unless you’ve grabbed your ticket, you’ll have to dance alone while watching the live-steam.

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