Ryan Gosling Not Eating Cereal Must Be Seen By Everybody

Sometimes a meme is important. This is one of those times.

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[Update: May 4, 2015] This morning, social media network Vine broke the sad news that Ryan McHenry — the man behind the meme — had passed away, after a long and publicly documented battle with cancer: “Your creativity brightened many lives. Thank you. You’ll be missed,” they tweeted, alongside a Vine of McHenry riding on a train.

The news comes weeks after Ryan Gosling himself finally spoke out about his genuine predilection for cereal, and nine days after McHenry’s final Vine: force-feeding cereal to Ryan Gosling, as he announces how much he loves it.

Since it was launched by Twitter in January, it’s taken a while for Vine to find its feet — but anyone who’s closely watching will have noticed its growth. Slowly but surely, the medium has evolved, popping up more and more in different spheres and in increasingly creative ways.

It’s been adopted by the music industry, traditionally quick to pounce on any new content delivery system. It’s also proven a useful tool in the fashion world, and comedians are having a crack at it too. Thanks to Vine, we were able to watch Kanye crowd test his new material this week, and we very much enjoyed Roseanne Barr being Roseanne Barr – and at the end of last month, Tribeca Film Festival announced the winners of their inaugural ’6 Second Film’ competition, with 40 finalists whose work was startling, entertaining, and occasionally quite beautiful.

When people push boundaries to test out new technologies, it inspires others to do the same and enriches our creative culture in the process. Which is one of the reasons we felt it was important that Junkee — like most of the other blogs today — would share the work of RyanWMcHenry, who has produced perhaps the best content series that Vine has ever seen.

Ryan Gosling Won’t Eat His Cereal.

A series by Ryan W McHenry

Find Ryan McHenry’s Vine account here.