The iPod Is Being Discontinued After 21 Years And Everyone’s Kind Of Emotional
"Being alive long enough to witness the birth and death of the iPod is absolutely crushing me right now."
Rest In Peace, iPod (2001 – 2022).
Yep, you may have already heard that Apple’s iconic product, the iPod, is being discontinued after 21 years on the market. Now, if you’re like me, you thought that they had been discontinued anyway. But if you’re not, then the news may come as more of a shock.
After all, many of us remember the time that chunky iPod Classic was unveiled, when Steve Jobs, donned in his classic turtleneck in 2001 stated: “An iBook is really portable,” he said. “But this is ultra portable!” What innocence. What sweet naïveté!
Later, came later models which included a couple of incarnations of the iPod Shuffle (spurring the weird microtrend which saw TikTokers repurpose one model as a hair clip) and the iPod Touch, which allowed broke Millennials to pretend they owned an iPhone when they absolutely did not.
Most of us have become accustomed to listening to music on our phones, and with the rise of streaming services like Spotify, it was only a matter of time before the iPod would become an artefact of times past. But there’s no doubt that the MP3 player changed the way we listened to music forever.
“iPod was a pocket-sized revolution that transformed the music industry and brought happiness to millions,” said Apple’s Senior Vice President of Marketing Greg Joswiak on Twitter this morning. “The spirit of iPod is still with us today.” That’s a bit melodramatic, Greg! But fair enough.
Here are some of our favourite reactions to the big news (best enjoyed with a pared-back, acoustic version of Feist’s ‘1234’ playing on repeat in the background).
Gonna tell my kids this was an iPod. pic.twitter.com/J0jIMZU3FG
— Tolarian Community College (@TolarianCollege) May 10, 2022
— Tom Sykes (@TomSykes) May 10, 2022
Apple has officially discontinued the iPod after 20 years
What a time 🎧 pic.twitter.com/w55X2rP7Qc
— Bleacher Report (@BleacherReport) May 10, 2022
The iPod changed @Apple from being a mere computer maker into being a broad consumer electronics company. And it gave them a product where they could have a hefty, even leading, market share, instead of like 5% in personal computers.
— Walt Mossberg (@waltmossberg) May 10, 2022
I can’t believe kids can just get Spotify to generate playlists of new music. Back in MY day, we just got our new music from iPod commercials. Remember Feist?
— Bunny (@Pink_Lemmanade) November 3, 2020
— THE DROP 303 (104.7) (@TheDrop303) May 10, 2022
Bye, iPod. I loved every one of you. I listened to the audiobook version on Infinite Jest on that shuffle, clicking between files to get the footnotes. https://t.co/kcmdQ44mHC pic.twitter.com/uZDrTbyqsD
— John Schwartz (@jswatz) May 10, 2022
Being alive long enough to witness the birth and death of the iPod is absolutely crushing me right now https://t.co/NKqCqQXRUx
— Reba BigMacEntire | BLM | ACAB 🏳️🌈🏳️⚧️ (@orsoklatur) May 10, 2022
RIP iPod (2001 – 2022)
Pour one out for these timeless commercials. pic.twitter.com/F0S0PiGnvX
— The Recount (@therecount) May 10, 2022
Me telling younger people what iPod life was like with just a click-wheel and couple thousand songs in your pocket 🥲 pic.twitter.com/wWjV9TTUBK
— Creative Rants (@Creative_Rants) May 10, 2022