Culture

Pass It On: Powerful Video Launches New National Campaign To End Domestic Violence

Australia's 'Our Watch' campaign aims to eradicate abuse against women and their children before it occurs; it's the first of its kind in the world.

One in three Australian women suffer physical abuse. One in five Australian women are sexual assaulted. Almost every week in Australia, one woman is killed by her current or former partner. You probably know someone who has been affected by domestic violence; if you don’t yet, it’s likely that you will. 

On Friday last week, Natasha Stott Despoja launched ‘Our Watch‘, a new national initiative aiming to prevent violence against women and their children through primary prevention, before it occurs. The campaign comes with a five-year plan, with CEO Paul Linossier highlighting four key areas they’re focusing on: Keeping the public conversation going; educating people on how to combat domestic violence; working with existing organisations and communities; and influencing public policy and institutions.

Below is the launch video, which features two very different futures for Australian children. It also features Charlie Pickering, Tara Moss, Kelton Pell, Magda Szubanski, Shane Jacobson and anti-violence campaigner Rosie Batty, who encourage the public to challenge stereotypes, call out sexist attitudes, and speak out.

To learn more about domestic violence in Australia, to find out what you can do, or to learn how to report on domestic violencesexual violence and child sexual abuse, head to the campaign website

If you or someone you know is impacted by sexual assault or family violence, call 1800RESPECT (1800 737 732) or visit 1800RESPECT.org.au