Australian typographer Gemma O'Brien creates hand-drawn pen and ink designs for clients and runs typography workshops around Australia. This involves a lot of flying. Last year, she started using the inflight bag as a canvas to test her creativity in the cabin and produce her own series of mid-air art. Qantas has collaborated with Gemma to create a destination-specific design inspired by her travels to New York City. Passengers are invited to join the movement and create their own inflight art to share on social media via #qantasblankcanvas. Each week the best artwork will be selected and promoted via Qantas' social channels, with the artist receiving a Qantas lounge pass.