TV

This Is Why Netflix Is Warning People Not To Get Hurt Doing The Bird Box Challenge

Who knew people running around blindfolded would lead to injuries?

by Sam Langford  3 January 2019
Netflix is warning people not to hurt themselves doing the Bird Box Challenge.

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Good morning and welcome to the first potentially lethal meme of 2019: Netflix just had to warn people not to injure themselves doing the “bird box challenge”.

Specifically, they wrote that “We don’t know how this started and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes”. If that sentence makes absolutely no sense to you, it’s time to remove the blindfold and behold the sheer stupidity that is the bird box challenge.

Bird Box, if you’re yet to see it, is a new and extraordinarily popular Netflix thriller about a mother and her children (Boy and Girl) traversing an apocalyptic world where they have to stay blindfolded to avoid seeing some monsters. Almost immediately after its release, the film’s blindfolds became a huge meme — there were so many memes, in fact, that a conspiracy theory developed alleging that Netflix was actually creating the memes to promote the film.

The Bird Box challenge is just one version of that meme, and it involves two things: putting on a blindfold, and behaving as if you are moving through an apocalyptic world. Hence Netflix’s warning not to get injured, because as it turns out, running around panicked in a blindfold is really not the safest activity.

See for example this (we seriously hope the kid’s okay):

Or this, which we seriously hope is a joke:

Anyway, it should go without saying that you should not do this:

This one is probably fine though. Stay safe out there please, and don’t run your blindfolded kids into any walls!