The World Isn’t Ready For La Bussi, Spain’s New Dancing Public Transport Mascot
Ushy gushy la bussi.
Spain has unveiled their new bus mascot — a colourful, dancing blob lovingly named ‘La Bussi’, or ‘Bussi’ to its pals.
The Transports Urbans de Sabadell revealed the big Bussi on Thursday as an attempt to raise awareness about the wonders of public transport, albeit with an unfortunate name.
I thought you all might like to know that, here in Spain, Sabadell’s bus service has unveiled its new mascot – Bussi pic.twitter.com/BFlXkzO8MS
— Huw Lemmey (@huwlemmey) September 23, 2022
The viral clip shows the mascot strutting off a bus, before breaking into the cha cha and some fancy footwork, in a stellar performance I would genuinely pay to watch live and in real life. Bussi also interacts with a nervous child, and dabs under the sprinkle of a confetti cannon — get yourself an anthropomorphic rabbit thing who can do both!
With pointy antennas and a magnified bus stop map plastered on its belly, President of the TUS Francisco López said Bussi will “serve to raise awareness among children and young people who catch buses”.
The name is a portmanteau of bus and the Spanish word for yes, ‘si’ –which the TUS claims summarises the spirit of the campaign — with Bussi itself making guest appearances during special occasions as well as in Sabadell’s children’s program.
Bussi was designed by Ariadna Lara, a student at art school Escola Illa in Barcelona, and was brought to life by costume designer Lisa Boada.
I do not get paid enough to delineate the full etymology of online lingo ‘bussy’, which came from ‘boy pussy’, and refers to the male anus. But I do make enough to point out the obvious — just how little time it took for La Bussi to go viral outside of Spain, and permanently enter the dirty minds of internet gremlins worldwide, rent-free.
Viva La Bussi! Watch out Gritty, a new king has come for your crown.