Music

“We Must Act On Faith”: Watch Kanye West’s Very Religious TV Ad For His Presidential Campaign

"By turning to faith, we will be the kind of nation, the kind of people God intends us to be."

Kanye West talks about faith in first presidential campaign TV ad

Kanye West has released a TV spot for his US presidential campaign, asking voters to write his name in given he is not an official candidate in most states.

West, who missed the deadline to apply for candidacy in 39 of 50 states, has continued to promote his presidential candidacy. It’s believed the billionaire rapper has spent more than six million of his own fortune on it. The latest move is a campaign ad that strongly promotes prayer and faith.

“To contemplate our future, to live up to our dream, we must have vision,” he says in the ad. “We as a people will revive our nation’s commitment to faith, to what our Constitution calls the free exercise of religion, including, of course, prayer. Through prayer, faith can be restored.”

West invokes Puritan ideals of America as ‘city on a hill’, calling the country a “beacon to the world” that needs to turn to faith to reach its true form.

“We as a people are called to a greater purpose than ourselves. We are not only a beacon to the world, but we should be servants to each other,” he says. “To encourage each other, to help each other to lift up each other. Our fellow Americans, that we may all prosper together. We have to act on faith, with the sure knowledge that we are pursuing the right goals and doing the right things.”

West also evokes ‘family values’ — likely a covert reference to his previously espoused anti-abortion beliefs.

“We will build a stronger country by building stronger families. Families are the building blocks of society, of a nation,” he says. “By turning to faith, we will be the kind of nation, the kind of people God intends us to be.”

West then implores voters to write in his name in the ballot — something which nine states will determine invalid, anyway.

Recently, West has been criticised for taking votes away from the Democratic party, which, given his on- and off- relationship with President Trump, his conservative beliefs and his direct ties to the Republican party, is perhaps exactly what he’s trying to do.

In July, his erratic behaviour at his surprise campaign rally saw fans express concern over West’s mental health.

Watch West’s ad below.