Girlboss Julie Bishop Is Serving Fossil Fuel Feminism In A New Mining Ad
Mineral Resources was recently named and shamed for having a lack of women in leadership positions.
I regret to inform you that former Foreign Affairs Minister and famous non-feminist Julie Bishop is well and truly back on her mining girlboss bullshit.
In a nearly seven minute video promoting the “ore-some” new office of major mining company Mineral Resources Limited (MinRes), Bishop is giving gaslight, gatekeep, girlboss in the worst possible way.
The longwinded staff induction video, which introduces Bishop (or, and I’m not kidding, “JBish”) as an ambassador for the mining giant, kicks off with her in a monogrammed bathrobe before kicking off her day at MinRes.
Throughout the video, Bishop can be seen wearing a pink power suit (and matching pink activewear) to remind us that women can also work in mining, despite the industry having the worst gender pay gap in the country.
Not to mention, Mineral Resources was named and shamed for its lack of women in leadership positions earlier this year.
In the nearly seven-minute video Bishop also does a headstand (for reasons unclear to me) before having a shower at work and talking to Grey’s Anatomy star Kate Walsh while wearing nothing but a towel.
This isn’t the first time Bishop has tried to girlbossify the mining industry while failing to address the industry’s systemic gender inequality issues.
Just last year, she gave us this incredible Frocktober photoshoot at a Mineral Resources mine.
Julie Bishop doing a photoshoot at a mine lmao pic.twitter.com/AkyU7qjOYT
— cammyboo AO (@cameronwilson) September 30, 2021
Bishop’s weird pivot to fossil fuel feminism may be glamorous and filled with pink power suits and ballgowns, but this is only part of her history.
When Julia Gillard gave her infamous misogyny speech, Julie Bishop was quick to condemn her — and stood by the same comments years later when she asserted that Gillard could not possibly be a victim of sexism while being the Prime Minister.
“She was a woman who became the Prime Minister of Australia. She was no shrinking violet. She was no victim of a glass ceiling. She reached the highest position in public life and she was complaining about sexism,” said Bishop in 2018.
Bishop also famously rejected the term “feminism” and claimed she had never faced the glass ceiling in her political career, which may be the case for her but certainly is not the reality for most women.