Jojo Siwa Has Suddenly Become TikTok’s Most Unexpected Hero
"Her Hannah Montana moment is gonna blow up everything. I can’t wait."
Over the last few weeks, teen megastar Jojo Siwa has become TikTok’s unlikely hero.
For those who don’t know, Jojo Siwa is a 17-year-old YouTuber turned singer, actress and social media sensation. Today, Jojo is most known for her glittery outfits, huge bows, expensive cars with her face plastered all over them, and for generally dressing like a six-year-old.
But this shtick has worked well for Jojo and has earned herself a spot as one of the most popular entertainer for kids around the world. With over 11 million YouTube followers, sold-out concerts across three continents, a Nickelodeon talent deal, every type of branded product imaginable and an overall estimated net worth of $12 million USD, Jojo Siwa is a force to be reckoned with.
However, as a 17-year-old, many people have found issue with Jojo Siwa “not acting her age” despite it literally being her job to act the way she does.
So Why Does Everyone Hate JoJo Siwa?
May be an unpopular opinion: but jojo siwa freaks me the fuck out. She's almost as tall as my husband and she's only 16? That's terrifying to me. Also she's almost an adult but she dresses like an 11 yo? Idk dude but it makes me super uncomfortable
— ♡ Lexi (@xjogo_) December 23, 2019
Often compared other 17-year-old’s in the industry — like meme turned rapper Bhad Bhabie and fellow-Dance Moms alum and Sia back-up dancer, Maddie Ziegler — Jojo Siwa has continuously been criticised for acting and dressing like a “giant toddler”.
Hell, even former-child star Justin Bieber commented “burn it” three times after West Coast Customs uploaded a photo of a then 15-year-old Jojo Siwa with her freshly wrapped BMW 4-series. He later apologised, but these words pretty much summed up general public opinion of the internet sensation.
But after being teased for her receding hairline, 5’9” height, and over-the-top personality for so long, Jojo decided to pen her own article in Today to address her haters.
“There’s been a lot of people who have said that they don’t like my hairline. But here’s the thing, when I look in the mirror, I know that my hairline makes me who I am, it makes me special,” Jojo wrote. “I love it, it makes me who I am and, it’s just, it’s my hairline!”
Yet, even with her note, the internet continued to hate on the Jojo, especially when rumours that the glittery teen managed to get a boyfriend started to circulate earlier this year.
i just think it’s funny how jojo siwa has a bf now… shit lemme start wearing bows and light up sketchers too pic.twitter.com/Zz1pIvHcQG
— iliana 🇲🇽 (@ilianaxmendez) March 2, 2020
Why Does Everyone Love JoJo Siwa Now?
But in some sort of a miracle, the internet has done a full 180 with their opinions on Jojo Siwa in the last few weeks. Perhaps it’s a result of boredom from the last few months in lockdown, but the public opinion of the kid’s star has shifted.
Using TikTok to share rare glimpses into the side of her personality without the bows and sparkly persona, people have begun to speculate that her own Miley Cyrus-esque ‘Can’t Be Tamed’ era is coming. That is, the post-Disney persona that allowed Miley to finally express her true self outside of her contractual obligations to be “family-friendly” and kid-safe.
This idea came from one video in particular, where Jojo Siwa took part in the popular Wipe It Down TikTok challenge — where a person wipes down a mirror to reveal an entirely different look staring back at them. For Jojo, this was changing out of her regular sparkles and bows outfits to reveal herself in regular clothes with a rare glimpse of her hair out of its signature ponytail — something Jojo has begun doing more and more on her TikTok account.
tell me why i’m catching feelings for jojo siwa pic.twitter.com/VeP72LwLmu
— eva poopking (@BOOBKlNG) May 18, 2020
On the app, the video received over five million likes in just 48 hours. While on Twitter, the TikTok started the conversation around Jojo actually being fully aware of the act she’s been forced to play.
In one video she even acknowledges that while she currently is under contract, she still loves what she does and controls her own life. But people on Twitter have taken this as a sign that Jojo is nearing the end of her contract and is — literally and figuratively — starting to let her hair down more and more.
Jojo Siwa's contract ends soon and shes finally loosening up, and i can get behind it pic.twitter.com/bGg2tYBgYT
— Boosty.iF (@sirboosty) May 19, 2020
Jojo Siwa knowing how powerful she’ll be after her contract is over pic.twitter.com/mG68MFm4Sx
— ♡𝓔𝓶𝓶𝔂♡⁷ (@all_timee_emily) May 19, 2020
jojo siwa is 17 being forced to act like an 11 yr old for the past 5 yrs when that contract is up she gonna start posting her and her boyfriend doing coke on her ig stories
— bobby wasabi (@bIondiewasabi) May 20, 2020
Jojo siwa finally letting her hair down and looking like a bad bitch pic.twitter.com/67cmMIN65d
— Queen B (@TheBigestFandom) May 19, 2020
Her Hannah Montana moment is gonna blow up everything lol can’t wait
— cohle 🥀 (@cohleeeee) May 20, 2020
jojo siwa the moment her contract expires and she can live her unhinged miley cyrus phase pic.twitter.com/cep6GSk4AQ
— jay (@iclearlyloveyou) May 19, 2020
you either die young or live long enough to see jojo siwa become a tiktok lesbian https://t.co/Z7w9dJcr3x
— kavi (@tofulesbian) May 19, 2020
WHEN JOJO SIWA DYES HER HAIR DARK BROWN AND GETS A MIDDLE PART AND REGULARLY DRESSES LIKE A NORMAL TEENAGER ONCE HER CONTRACT ENDS>>> pic.twitter.com/OGkYCoGV67
— laur (@ceIluIoid) May 19, 2020
this jojo siwa redemption arc is gonna go crazy https://t.co/wMRrbxk8Bj
— bobby wasabi (@bIondiewasabi) May 19, 2020
But until that moment comes, those who hated her for the way she branded herself are now finding a newfound respect for the hustle. At just 17, Jojo Siwa was able to throw herself a totally Jojo-branded birthday party in her $3 million mansion.
“I’m just saying, it’s pretty cool to me that it’s my 17th birthday… and Jojo Siwa can have a Jojo Siwa-themed birthday. This is actually legit. I’ve got plates, napkins, cups, balloons, I’ve got ice cream,” she says in the TikTok. “All this stuff is available at Target, Walmart, Party City, you name it. It’s there. And that’s pretty cool.”
And she’s not wrong. Drinking Jojo juice and eating Jojo-branded ice cream while standing in front of party plates with her own face on them is a huge flex for anyone, let alone someone who isn’t even officially an adult yet. And you truly cannot knock that hustle.
She’s FLEXING. She said she got a bag EVERYWHERE. Money coming regardless! Available at Target and Walmart https://t.co/jqYEWC6bcL
— Sam 💖 (@hoodcuIture) May 19, 2020
You can follow the internet’s new hero on TikTok at @itsjojosiwa.