Culture

An IGA Competition Went Ass Up When Their #IGAYass Hashtag Was Expectedly Trolled

'Su's Anal Bum Party' found DEAD. We are 'I Gay Ass' stans now.

by Michelle Rennex  6 May 2021
IGA Yass IGAYASS

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Joining the ranks of terribly thought-out social media ventures like the infamous #susanalbumparty, the folks over at IGA in Yass have had their own bum-related hashtag mishap this week.

Apparently trying to run a “10kg Cadbury Block” giveaway, the poor souls behind the IGA Yass Facebook page settled on #igayass as the hashtag of choice to give out some sweet choccy blocks.

Yes, the IGA team decided that they would foray into the hashtag world with something that reads as “I GAY ASS”, instead of going for something simple like #YassIGA or even using capital letters to help out a little.

No. They went with #igayass. I. Gay. Ass.

Scrubbing all evidence of “I Gay Ass” from the Facebook page, IGA Yass released a statement yesterday addressing why they decided to hit pause the competition for now.

“Yes if you read #igayassit can be funny, but we will not tolerate our staff being targeted online for some people’s amusement,” management wrote.

“Stay tuned for the new way to enter and we apologise to those who actually went to the trouble to enter this time.”

Clearly still not reading over their social media posts before hitting publish, people pointed out that IGA Yass could’ve very easily used a different choice of words in their statement instead of sticking their ass foot into it again.

I mean, come on. A Chocolate competition? I GAY Ass?? “A new way to enter”??!!?!

Junkee did reach out to the #igayass team for clarification on how exactly staff were targeted over the hashtag but were sadly left on read almost immediately.

Thankfully people in the comments of the store’s Facebook page did have a lot of the same questions. Most importantly, everyone just wanted to know just how little proofreading skills one must have to be able to shoot #igayass into the world with no questions asked.

“What’s wrong with #Yassiga? I feel you brought this on yourselves and if you were serious it would have been easily avoided,” asked one confused person.

“I hope that Iga Yass takes some responsibility for not bothering to proofread properly,” questioned another.

“Stick the block up yass,” quipped someone else.

But this isn’t the first time a Yass business has struggled with their marketing.

While the word “yas” entered the English language as a way to express excitement, there have been some unfortunate placements of the town name over the years like the unforgettable Macca’s Yass sign.

But hey, at least Yass will always be known as the town where everyone sounds excited. Oh, and the place where the Queer Eye boys randomly decided to give a cattle farmer and rodeo cowboy a make over.