Culture

Gwyneth Paltrow Is Selling A Vagina Scented Candle, And The Entire World Is Baffled

Everyone is scared of The Cooch Candle.

by Michelle Rennex  13 January 2020
gwyneth paltrow vagina candle reaction

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In what is likely the Goopiest Goop product ever launched, Gwyneth Paltrow has started selling candles that smell like her vagina.

The ‘This Smells Like My Vagina’ candle retails for $75 USD and has already sold out on Goop. Described as “a funny, gorgeous, sexy and beautifully unexpected scent”, the candle was created by Heretic Parfum, a company focused on products made of totally natural materials.

While it’s hard to guess what exactly Ms Paltrow’s vagina actually smells like, Goop has likened the smell to “geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed.”

Goop’s suggested that you should start burning The Gwyneth™️ when you want to be put into a “mind of fantasy, seduction, and a sophisticated warmth.” Because there’s nothing that quite gets you in the mood like burning a candle that smells like a random woman’s vagina.

Understandably, the internet were horrified by, not only the creation of the candle, but by the fact that it actually sold out. Meaning real people spent their hard-earned money to purchase the coochie candle.

The candle apparently started as a joke between Gwyneth and a Heretic perfumer, according to People. While collaborating on a perfume, the Goop founder exclaimed: “Uhhh..this smells like a vagina.” So the vagina-like scent was turned into a candle, which sold out during a trial at the In Goop Health summit. And the rest is, unfortunately, history.

While the notes of the candle were listed on the website, people online started speculating over what the ‘This Smells Like My Vagina’ really smelled like.

Beyond the predictions, most people were just really, really confused by the need for any candle that smells like a body part in 2020. But Gwyneth is no stranger to vagina-related content, so it’s not really all that surprising.

In 2018, Goop was fined $145,000 USD for their unverified marketing claims that vaginal jade eggs had magical, healing properties. Just last week alone, Gwyneth was dragged online for her new Netflix show, The Goop Lab with Gwyneth Paltrow, and it’s extremely vaginal-looking promo material.

But like with most Goop-related and Gwyneth Paltrow content, there isn’t much else to do in situations like this but make jokes and laugh, which is exactly what people did.

However, if your vagina, like Gwyneth’s, happens to smell like citrus, seeds, and trees… maybe take a visit to your local GP.