The Internet Is Gleefully Dunking On Gwyneth Paltrow’s New Netflix Lifestyle Show

"if your date doesn't say "welcome to the Goop Lab!" when they take off their clothes don't have sex with them."

Gwyneth Paltrow and Goop score new Netflix documentary

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In 2008, actress Gwyneth Paltrow decided to largely step away from her career in front of the camera, and launch a “wellness and lifestyle brand” that advocated putting jade eggs up yer hoo-ha. Thus, Goop was born.

Since then, Goop has become the easy punchline for a thousand comedians the world over, a case study in what happens when white women get too rich and too bored. Ya know there’s that old joke about cocaine: it’s God’s way of telling you that you’re making too much money. Well, Goop is the same thing, but for people who think liking Chardonnay is a substitute for a personality.

It also does real harm. Paltrow and her fellow Goopers spend a lot of time, energy and money trying to convince the public that the company peddles something more scientifically-verifiable than old fashioned snake oil. Which it doesn’t, of course: Paltrow’s expensive ‘remedies’ have been discounted by doctors time and time again.

But just because you’re the head of a spurious quasi-scam, doesn’t mean you shouldn’t get your own Netflix series.

And thus: The Goop Lab with Gwyneth Paltrow, a new reality series that aims to go behind the activated almond-scented curtain at Goop and find out what all the fuss is about.

The trailer is, we’ll be honest, pretty wild: it starts with Paltrow talking to sex therapists who host orgasm classes, peaks around a discussion of exorcisms, and ends with the Goop gang submerging themselves in freezing water.

Needless to say, given Paltrow’s habit of selling the public straight-up pseudo science, a lot of people are unhappy that Netflix has given her a platform at all.

In fact, some are even urging an informal boycott of the show, to stop the further spread of misinformation.

And then there are those keen to turn the whole thing into a giant meme.

Guess we’ll find out how deep this particular rabbit hole goes when The Goop Lab drops in full on Netflix on January 24.