Music

Ja Rule Is Planning Fyre Festival 2.0, Because What Could Possibly Go Wrong?

Bold strategy. Let's see if it pays off for him.

Ja Rule is planning Fyre Festival 2.0

If at first you don’t succeed, try try again. That appears to be the mantra of rapper and big brain entrepreneur Ja Rule, who yesterday announced he is currently working on a brand new music festival in the vein of the disastrous Fyre Fest. A Fyre Festival 2: Electric Boogaloo, if you will.

Speaking to TMZ, Ja Rule said the spectacular failure of the original Fyre Festival was a “painful” experience, but that “in the midst of chaos, there’s opportunity”.

“[Fyre Festival] is the most iconic festival that never was,” he said. “I have plans to create the Iconic music festival, but you didn’t hear it from me.”

“Iconic” is a nod to the rapper’s new celebrity booking platform Iconn, which he admitted was “kind of similar” to the booking app that Fyre Festival was originally set up to promote.

“You have to understand the app was separate from the festival,” Ja Rule clarified. “Different teams working on the app than the festival and the whole nine.”

Sure mate. Sure.

Ja Rule also admitted he hasn’t watched either of the recent Fyre Festival documentaries. “I lived it man, I ain’t got to watch it,” he said.