It’s been almost a week since Avengers: Infinity War came out, which means it’s time to talk about that scene. You know the one. With the deep fried kebab.

In case you managed to see the film and not notice the extremely out of place deep fried kebab mention, here’s a refresher: in that scene where Wanda (Scarlet Witch) and Vision are having a tense tête-à-tête on an Edinburgh street at night, the pair are standing outside a kebab shop with a very large, very prominent, very weird sign.

Specifically, it reads “WE WILL DEEP FRY YOUR KEBAB”, with the Scottish flag underneath. It features behind Wanda in a shot where she’s pleading with Vision, and boy is it distracting.

The best part of Avengers: Infinity War is when Elizabeth Olsen pleads with Paul Bettany while standing next to a sign that says “WE WILL DEEP FRY YOUR KEBAB"

— Matt Jacobs (@tarantallegra) April 24, 2018

What Is A Deep Fried Kebab And Why Is It In ‘The Avengers’?

If you’re wondering what a deep fried kebab is, you’re not alone. A kebab is already a delicious, greasy and perfect food. Why would anyone would see a kebab and then want to deep fry it? (To make it more delicious, obviously)

The answer, as it turns out, is Scotland. Specifically, Scotland is known for deep frying things that are not usually deep fried. See, for example, the deep fried Mars bar, which is honest to god a thing:

Different Scottish eateries also serve deep fried pizza, and yes, deep fried kebabs. So when the sign came up in Infinity War, Scottish audiences were pretty stoked.

An important, and somewhat romantic scene shot in Edinburgh for Infinity War with a poster in the background “We will deep fry your kebab” a fuckin love what Scotland contributes to the world hahahah

— Kieran (@Youngyy_) April 26, 2018

The best part of Avengers #InfinityWar is definitely when you see the movie in Edinburgh and then during the Edinburgh scene everyone in the screen loses their shit laughing at the "We Will Deep Fry Your Kebab!" sign in the background of one of the scenes!

— George Fox (@Comedyfox) April 27, 2018

Nothing means more to me than this one specific #InfinityWar shot. ????????????????????? pic.twitter.com/PkK1Ec4Yhg

— we will deep fry your kebab (@ohnikkers) April 29, 2018

WE WILL DEEP FRY YOUR KEBAB ???????

— Bim Adewunmi (@bimadew) April 29, 2018

Is This Somehow An Ad For Scotland?

So was this just a (deep fried) Easter egg for Scottish viewers, or is there something deeper going on here, like perhaps an advertisement for Visit Scotland?

After all, things like smashed Lamborghinis in previous Marvel films have been product placement, so it stands to reason a deep fried culinary monstrosity could be too. Plus, there’s the fact that the kebab shop was constructed specifically for the film — this wasn’t just an incidental placement.

We contacted Visit Scotland to ask, and unfortunately for fans of this theory, they told us it wasn’t an ad, though it was pretty Scottish.

“The Marvel films are well-known for their tongue-in-cheek humour and it’s great to see the filmmakers having fun and playing on Scotland’s real quirky culinary creation, the deep fried Mars Bar, which has enjoyed something of a cult following among visitors,” Film and Creative Industries manager Jenni Steele told us.

Nonetheless, she hoped that seeing Edinburgh in the film might inspire fans to come and see the city for real.

After all, they will deep fry your kebab.