Claire Saffitz Disassociating In Public Is The World’s Most Relatable Meme
"when it’s the end of lecture and everyone else is packing up but your professor is still talking and you don’t want to be rude."
Claire Saffitz from the Bon Appétit Test Kitchen is already basically a walking meme.
I mean that in the sense that she’s taken on a kind of legendary online presence, a beloved internet demi-god. The most common refrain online is to simply say “I would die for Claire Saffitz”, and everybody knows exactly what you mean. TikTok teens make elaborate video tributes to her. People go to sleep watching her videos.
There is something weirdly relatable about Saffitz and her videos, and what people respond to is her suffering — in a world of shiny, perfectly, media-trained YouTube personalities, watching Claire Saffitz visibly break down over minor inconveniences, over the bizarrely pointless toil of making PopTarts from scratch is incredibly needed.
Everyone is Claire Saffitz from the Bon Appétit Test Kitchen, and Claire Saffitz is everybody.
But recently, a specific clip of her visibly disassociating during a recording has amplified this feel of being relatable excessively — and has been turned into our new favourite meme. Meme!
me in public creating fake scenarios in my head and hurting my own feelings pic.twitter.com/1DdrCmpkfR
— ¿alex? (@hoemoticon) November 11, 2019
It’s pretty simple — that thousand yard stare, that halfhearted attempt to engage and remain polite, the monosyllabic responses. It’s every meeting ever.
One of my favourites is this call and response, about the song Ribs by Lorde. Read the first one… and then listen to it in real time.
when im having a good time with my friends but then ribs by lorde decides to occupy my entire mental space pic.twitter.com/jHzu0MmdDr
— emma (@emamma_mia) November 4, 2019
— emily ᵘʰʰʰeckelbarger (@anti_teeth) November 4, 2019
when it’s the end of lecture and everyone else is packing up but your professor is still talking and you don’t want to be rude.
— claire saffitz hair appreciation (@hairsaffitz) November 4, 2019
when you’re at your serving job and your intrusive thoughts start coming through when you’re taking an order.
— claire saffitz hair appreciation (@hairsaffitz) November 4, 2019
when your friends are talking about their boyfriends/girlfriends and you can’t relate because your longest relationship has been with the bon appétit youtube channel. pic.twitter.com/CqbO5CQskC
— claire saffitz hair appreciation (@hairsaffitz) November 8, 2019
The video has become super popular, which is just evidence of Claire Saffitz and the BA Test Kitchen’s respective powers.
we’ve done it. this video of claire spacing out has reached 1 million views.
the flavour.
the power.
our minds.
*chef’s kiss*pic.twitter.com/CqbO5CQskC— claire saffitz hair appreciation (@hairsaffitz) November 9, 2019
this video of claire has more views than some kpop fancams. i’ve said it once and i’ll say it again…BA fan twitter is more powerful than kpop stan twitter.
just fax, no printer.
— claire saffitz hair appreciation (@hairsaffitz) November 7, 2019
Thank you for being our representative in the hellscape of late capitalism, Claire.
when you’re a bon appétit fan in a group of t*sty fans. pic.twitter.com/CqbO5CQskC
— claire saffitz hair appreciation (@hairsaffitz) November 11, 2019