Music

Queen: Beyoncé Dropped A Surprise Single That Will Also Support Black-Owned Businesses

"Being black, maybe that's the reason why they always mad"

Beyonce

Beyoncé dropped surprise single ‘Black Parade’ on Juneteenth, a holiday that commemorates the end of slavery in the United States, along with an initiative to support Black-owned businesses. 

We all know Beyoncé can drop new music out of nowhere, at any point, and have it go off, but she dropped her new single ‘Black Parade’ on a very deliberate date. The singer announced the release on Instagram, wishing everyone a happy Juneteenth Weekend, a date that commemorates the abolishment of slavery in the United States.

“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power.”

Fans immediately connected to the lyrics of the song.

Proceeds from the song will benefit BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, which supports Black-owned business. She also directed people to her website, which features her ‘Black Parade Route’, a directory and curated list of Black-owned businesses across many different industries. The top of the page reads “Being Black is your activism. Black excellence is a form of protest. Black joy is your right.”

The song has already reached #1 on US iTunes, and proves yet again that Beyoncé is undefeated.