Culture

The Internet Reckons Apple’s New AirPods Max Headphones Look Suspiciously Like A Bra

Nothing like spending $899 on an Apple Bra™.

by Michelle Rennex  9 December 2020
AirPods Max bra

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Ever since cult-favourite AirPods were released back in 2016, we’ve all been waiting and wondering when we’d see a headphone offering from Apple.

Well, for those who hate having things inside their ear, it’s time to rejoice. Early this morning Apple announced that the AirPods Max, the company’s first over-ear headphone to rival products produced by like Beats by Dre and Bose, will be available to purchase in time for Christmas.

Credit: Apple

Set to launch on December 15, the AirPods Max features active noise cancellation (ANC), built-in Siri, up to 20 hours of playback from a single charge, and the same quick pairing technology the original AirPods have. Unlike the original AirPods, however, the AirPods Max will come in a variety of colours like space grey, silver, sky blue, pink and green.

As a result, the headphones are going for a whopping $899 AUD — easily one of the most pricey over-ear options on the market, and even more expensive than a brand new iPhone SE ($679 AUD).

But, surprisingly, it’s not the price that seems to be turning everyone off the product. Instead, it’s the carry case that literally looks like a bra.

You see, Apple were ~generous~ enough to include a “Smart Case” in the costly $899 Airpods Max price tag. But the company explain that the case isn’t just an aesthetic thing — a real relief considering it really doesn’t look that good.

Instead the “soft and slim” Smart Case actually helps preserve battery life when the headphones aren’t in use by putting them into an “ultra-low power state”, which sounds an awful lot like “being turned off”.

However, the AirPods Max headband doesn’t fold, meaning the case only goes over the ear cups giving it a real look that people have compared to a handbag, or worse, bra.

But at the end of the day, AirPods went through this, too.

While we all laughed about how the charging case looked like dental floss, we still spent over $60 million on AirPods in 2019 alone. So enjoy your lil’ bra headphones, y’all!