Culture

Zara Is Very Sorry For Making A Kids’ Shirt That Vividly Recalls The Holocaust

Ooft.

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Look, being a fashion designer is probably a pretty tough gig; you’ve somehow got to keep designing new clothes all the time, despite the fact that we have some pretty nice ones already. That would be really hard.

Still, when putting together a kids’ pyjama collection, maybe go the extra mile in ensuring the ensemble doesn’t strongly, strongly resemble the uniforms given to Jewish death camp inmates by the Nazis. That seems like a reasonable request.

Ooft. That does look rather like an Auschwitz outfit.

But maybe people are just conflating the similarities, right? It doesn’t look that much like —

Ooooooft.

Guys. Abort.

Zara have since apologised courtesy of some poor PR intern who really doesn’t want to be dealing with this right at the moment, explaining that the shirt is meant to be part of a sheriff’s outfit (the badge does have ‘Sheriff’ written on it, to be fair).

Pro tip, fashion designers: if you ever see a book cover and a lightbulb goes off in your head for a new piece, be sure to flip through the book first to make sure everything’s above board.