Music

This Unsigned Singer Had No Idea She Was Getting Her Big Break In The Apple Announcement

Zero to one hundred real quick.

by Jules LeFevre  13 September 2017

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You know those dreams you have where you suddenly find yourself naked in front of a large crowd? This is kind of like that… only good.

Indie UK singer Emma Blackery has unwittingly found herself in the middle of a publicity storm after her EP was featured during Apple’s global iPhone announcement in California on Tuesday. See here:

The 25-year-old was casually tuning in to the broadcast when she spotted her face and her music being beamed to millions of people — and needless to say, she was pretty bloody surprised:

If the name Emma Blackery rings a bell, that’s probably because she’s one of the UK’s best-known YouTubers, with well over 1.6 million subscribers.

She’s been independently releasing music for a longtime now, with her latest — Magnetised — dropping back in May. Of course, like any good networker, she’s now putting that sweet, sweet publicity to good use: