Music

This Unsigned Singer Had No Idea She Was Getting Her Big Break In The Apple Announcement

Zero to one hundred real quick.

You know those dreams you have where you suddenly find yourself naked in front of a large crowd? This is kind of like that… only good.

Indie UK singer Emma Blackery has unwittingly found herself in the middle of a publicity storm after her EP was featured during Apple’s global iPhone announcement in California on Tuesday. See here:

The 25-year-old was casually tuning in to the broadcast when she spotted her face and her music being beamed to millions of people — and needless to say, she was pretty bloody surprised:

If the name Emma Blackery rings a bell, that’s probably because she’s one of the UK’s best-known YouTubers, with well over 1.6 million subscribers.

She’s been independently releasing music for a longtime now, with her latest — Magnetised — dropping back in May. Of course, like any good networker, she’s now putting that sweet, sweet publicity to good use: