Channel 9 Is Getting Slammed Over This Cooked ‘Married At First Sight’ Ad
"I like a girl that is a girl. She's girly, and knows that I'm the man and I'm in charge."
Channel 9 is facing a major backlash over a promo for Married at First Sight featuring a male contestant with some extremely cooked ideas about how modern relationships are meant to work.
The 45-second ad was shared via the program’s Facebook, Twitter and Instagram accounts, and introduces fans of the show to Dean. Dean is the kind of guy who begins his sentences with “it’s hard to say without sounding sexist or something, but.”
“I like a girl that is a girl,” says Dean. “She’s girly, and knows that I’m the man and I’m in charge. Also I want someone that listens to me. I wanna be the alpha male. She needs to respect me as the man. I think that’s a traditional role that still exists in a lot of other countries in the world, and Australia’s kind of lost that.”
“A lot of guys are just afraid to be men now, and they’re just getting whipped by their women,” he adds. And look, fair cop to Dean, because he’s absolutely right — that was hard to say without sounding sexist.
— Married At First Sight Australia (@MarriedAU) December 14, 2017
Social media has since been flooded with messages slamming Dean for his remarks.
Any man who needs to force a woman to respect and obey him is both a coward and a bully.
— Clementine Ford (@clementine_ford) December 14, 2017
I wonder why Dean is single 😒
— 🏳️🌈Summer Knight🏳️🌈 (@SummerKnightXXX) December 14, 2017
Hey Dean, have fun being alone forever okay?
— Rhi (@Sweet_Rhi) December 14, 2017
— Katie ‘Maree Christmas’ (@KatieMaree_88) December 14, 2017
But the bulk of the criticism has been directed at Channel 9 for putting the guy on television in the first place — particularly given the recent tidal wave of abuse allegations that have been levelled against men in the film and TV industry, including Channel 9’s own celebrity gardener Don Burke.
This is filthy and appalling @MarriedAU No one with such an attitude should be getting airtime and no one should be in a ‘social experiment’ with such an individual. Can’t believe @Channel9 would endorse such rot.
— Kira Bryant (@tirisays) December 14, 2017
.@channel9 continues it legacy of showcasing horrible men who think women should be submissive, and the moronic idea that alpha males actually exist. This is beyond trash tv #9Married https://t.co/7aNMr6og4T
— Mike is board (@Cerealkilaa) December 14, 2017
This is horrific @Channel9 and I hate that you are clearly doing this on purpose for publicity. This is not about ratings, it’s about women’s lives. Wake up, take responsibility for your role in this world.
— mairin 🌈 briody (@mairinbriody) December 14, 2017
Wow #Channel9… so you *really* haven’t been keeping up with current news and trends huh?
— Zoe Benjamin (@zoeeb) December 14, 2017
Just saw that ad for Married At First Sight. Yes, you’re supposed to take an instant dislike to that guy for being a total chauvinistic knob. And he is. But it actually makes me dislike Ch9 more for putting him in their show. Post Don Burke. Great look, guys, you really get it.
— Rohan Connolly (@rohan_connolly) December 14, 2017
“Can you BELIEVE what an ARSEHOLE that guy is? Don’t you HATE that he’s on your TV? Tune in to Nine in 2018 for more!”
— Ben Pobjie (@benpobjie) December 14, 2017
How could anyone respect a dude that looks like a big toe?
Also this is fucked and you should be ashamed of your programming choices
— 🎄Patrichristmas Lenton🎄 (@PatrickLenton) December 14, 2017
The next season of Married at First Sight airs on Channel 9 in 2018. I reckon I’ll give it a miss.