Lady Gaga’s #ARTPOP Promos Are Getting Infinitely Weirder, Nakeder

In case you somehow missed the nasal septum piercing video, or the promo photo where she posed awkwardly with a prosthetic arm, or the leak of her new single ‘Aura’ or the announcement that she’ll be taking the stage at the MTV Video Music Awards on August 25, you may be blissfully unaware that pop superstar Lady Gaga has a new album due out later this year. Well, Lady Gaga has a new album due out later this year! It’s called Artpop or ARTPOP, because, you know, pretentious.

Unlike Daft Punk, who mysteriously hid in their chrome bedrooms for months in order to drum up interest ahead of May’s release of Random Access Memories, Gaga’s going all out on the ARTPOP hype machine. And by all out, we mean nudity, lots of nudity.

Earlier today, Gaga’s peeps leaked a video entitled ‘The Abramovic Method: Practiced By Lady Gaga’, that utilised the services of legendary performance artist (and current zeitgeist hero) Marina Abramovic, and was apparently organised to help support the artist’s own Kickstarter project. Let’s all watch it together, shall we? (NSFW NSFW NSFW)

If you’ve seen the festival hit doco Marina Abramovic: The Artist Is Present (2012), you may remember Abramovic’s group of young proteges going through the same exercises in preparation for the art show endurance feats they’d be undertaking as part of MOMA’s career retrospective on the artist. Still, like a lot of things in life (I don’t know), it’s way more exciting when Lady Gaga does it.

The highlights:

1. The bit where she lies down on some pristine wooden floorboards and yells “Ehhhhhhhh!” for 30 seconds.

2. The bit where she stands in the middle of a lake in the middle of a forest while wearing yellow horns over her eyes and yells “Ehhhhhhhh!” for 30 seconds.

3. The bit where she sits back-to-back with Abramovic herself on some super tall wooden chairs on the bank of that same lake and yells “Ehhhhhhhh!” for 10 seconds.

4. The bits with odd full frontal nakedness that I feel too embarrassed to screengrab so I’ll just casually gloss over them with this picture of some Care Bears instead. Oh, and she also yelled “Ehhhhhhhh!” for 10 seconds.

5. The bit where she nakedly cuddles a giant ice cube. Ah, cold!

6. The bit where she looks you directly in the eye while drowning in a bathtub of tiny crystals and now you’ll have nightmares for a week.

So. ARTPOP. Should be f**kin’ nuts, right?