Music

Jimmy Kimmel Pulls His Fake Bands Trick At SXSW Again Because The World Is Still Full Of Happy Idiots

WHEN WILL THIS MADNESS END?

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Jimmy Kimmel has literally been pulling this schtick for years now. YEARS. From Coachella to Fashion Week to Justin Bieber concerts, he’s proven that no one anywhere knows anything at all about the world and it’s kind of a miracle that society functions at all.

But, even if this is the case, you’d think that enough people — perhaps some of the tens of millions who regularly watch these clips — would eventually wise up and bring the bit to its natural conclusion. There has to be a day when we all realise it’s in our best interest to run screaming from people with TV cameras at all times.

Sadly, that time hasn’t arrived yet, so here’s the latest instalment from SXSW.

Ha ha ha. The world is bleak.