Jack Antonoff Basically Admitted ‘Look What You Made Me Do’ Was A Massive Troll
Are we surprised?
You might not know it, but Brooklyn producer Jack Antonoff is the guy behind some of your favourite tracks.
Over the last two years, the Bleachers frontman has become the pop producer of the moment, working his magic with the likes of Lorde, St. Vincent, Banks, Pink, and Carly Rae Jepsen.
More recently, he’s been working with a little artist called Taylor Swift on her new album Reputation. He has a six songwriting credits on the album, but the one that really sticks out is the much-dissected, much-maligned single ‘Look What You Made Me Do‘.
‘LWYMMD’ broke Spotify and YouTube records in its first 24 hours of release, and spent three weeks on top of America’s Billboard charts. But it was also incredibly divisive on account of its apparent digs at Kanye West and Kim Kardashian.
Now, in a new interview with The Guardian, Antonoff has admitted that not only did he and Swift anticipate the public response, but they actually wrote the single with the intention of stirring up controversy.
“That was what it was designed for,” Antonoff said in answer to whether Swift was bothered by the high level of scrutiny after the track came out. “That was the whole point of that song.”
“I knew [that song] was going to be a really intense moment. We knew that was going to happen,” he added. “I remember saying: this is going to make thinkpieces on thinkpieces on thinkpieces!”
Of course, it’s not really shocking to learn that ‘LWYMMD’ was intended to be a media grenade — but it is somewhat surprising to hear its songwriter just come out and claim it.
Reputation dropped in full today, but you’ll have to wait at least a week before it lands on any streaming service.