If You Like Sneakers, Sydney’s Throwing A Whole Bunch Of Air Max-Themed Shindigs This Month

We’ve teamed up with Nike Air Max to bring you Air Max Month. To get involved, register now to secure your spot. Limited places available. Find out more here.

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Mum said the shoes from the supermarket were exactly the same as the Air Maxes everyone else had but they weren’t. They weren’t at all. Do you think LeBron James’ sneakers come boxless, held together with a plastic tie? Do you think Dizzee Rascal has to worry about sitting too close to the heater because his shoes might melt right onto his feet? No mum, because they wear Air Max.

Since 1987 Air Max has shod the world’s popular kids, from Dizzee and Lebron to Rita Ora and Lily Allen. Not satisfied with global domination, Air Max now has its own month. Held annually, it’s a major calendar event for sneaker lovers — and of those there are multitudes — around the world. In 2016, Nike will take over Sydney with a month-long series of Air Max-inspired events from the Air Max Lab, in Sydney’s Surry Hills. The studio will host a series of events and services, including an exhibition of uncovered curated collections from some of Australia’s most passionate collectors, which taps into Nike’s sporting heritage and revisit the Air Max genealogy throughout the years. Other events on the Air Max calendar look as tasty as this:

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12th March: MAX TALK

6pm – 8pm, 74 Commonwealth St, Surry Hills

Meet the icons: founder and editor of Sneaker Freaker magazine Simon ‘Woody’ Wood, extreme sneaker collector Jazz Bonifacio and writer Chris Kevin Au.

These three Aussie Air Max obsessives discuss their love for the shoe in a Q&A panel session, chatting over the culture of expression, style, genealogy and about their favourite Air Max shoe of all time.

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17th March: ARTISTS OF AIR

6pm – 8pm, 74 Commonwealth St, Surry Hills

This event celebrates the design heritage of the Air Max, featuring the work of some of Australia’s most talented artists: street artist Elliot Routledge of Numskull, paper sculptor Benja Harney, and video artist Joyce Ho, each commissioned to bring to life the design ethos of Nike’s Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. With their artwork on display, this curated talk will explore the design and innovation heritage of the Nike Air Max, and how this plays into modern artistic culture.

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23rd March: THE LOCAL RUN

6pm – 8pm, 74 Commonwealth St, Surry Hills

Nike+ Run Club is one of the city’s largest local run crews and they’ll be hitting the streets of Sydney under the guide of coaches and pacers in conjunction with the Month of Max. Nike+ Run Club participants will have the opportunity to join in a special Air Max-themed run, taking in the latest street culture, architecture and innovation. The specially designed route will focus on Sydney’s unique heritage and culture and runners will be treated to refreshments and an Air Max surprise.

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26th March: AIR MAX DAY

74 Commonwealth St, Surry Hills

Foot Christmas! All three levels of the Air Max Lab will be open for people to find out more about the sneaker’s genealogy, be inspired by local art, design and culture, and treat yo self to a brand new pair of kicks. Premium Nike services, including a sneaker cleaning bar and lace and dubrae customisation will be available all day.

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Sydney is the very first official city to welcome in Air Max Day around the world, so join us for this epic celebration of all things Air Max, and don’t forget to #WearYourAir