HBO Literally Made ‘GoT’ Fans Watch Ice Melt Before Releasing Their Super Vague New Trailer

At least we have a premiere date now.

Today HBO dropped the teaser trailer for the highly anticipated seventh season of Game of Thrones. It contains no new footage, reveals sweet jack shit about what is going to happen in the new episodes and yes naturally you’ll want to watch it seven or eight times before you do anything else this morning so here you go.

I kind of hate how stupidly invested I am in this program. Doesn’t matter how many times I tell myself that season six wasn’t even that good, all I need is a couple of cool looking sigils and I’m back in. Bloody hell, they even recycling the ominous voiceover from last season’s trailer, and I still got chills.

At this point, HBO could post a video of ice melting and I’d watch it with bated breath. And you know how I know that? Because they literally did that, and I did.

In a clear sign that folks in the Game of Thrones marketing team have gone mad with power, the network just wrapped up a Facebook live event in which fans were invited to write the word “fire” over and over again beneath a giant block of ice, causing it to slowly melt and reveal the release date of the next season. And people did it. Because this is where we’re at now, as a species.

Fuck you Game of Thrones. Fuck you, and take my money. The new season premieres on HBO on July 16.

Feature image via Caroline Framke/Twitter