Half-Naked Jeff Goldblum Playing Piano In A Hot Tub Would Like You To Buy Lightbulbs, Please

Ever since the Old Spice Guy the ‘smooth-as-hell man’s man’ schtick has been done to death in advertising, but if anyone’s gonna pull it off after all this time it’s Jeff Goldblum, starring as his alter ego Terry Quattro in a commercial for General Electric LED lightbulbs. Directed by Tim and Eric, of all people — as in, Tim And Eric Awesome Show, Great Job! Tim and Eric — the two-minute short is probably as good as a commercial trying to sell you lightbulbs is going to get.

For a giant corporate entity, GE are weirdly good at taking the piss out of themselves; the constant digs 30 Rock‘s Jack Donaghy was able to indirectly make at the company, which owns NBC, were one of the best parts of his character. I especially like the one where he replaced people on GE’s board of directors with a couple of dogs.

And because this is a Goldblum post, here is the remix of Goldblum’s creepy laugh from Jurassic Park done as a club banger that I put at the end of every post about Jeff Goldblum.