Surprise! We’re Getting A New ‘Cloverfield’ Sequel Today And People Are Losing Their Minds
It drops on Netflix TODAY.
A new Cloverfield movie — The Cloverfield Paradox — will drop on Netflix TODAY, as soon as the Super Bowl ends, the streaming service has confirmed.
US viewers of the Super Bowl were treated to a teaser during the first half of the big game this morning, with a promise that the film would premiere “very soon”. It turns out “very soon”, means in just a couple of hours.
Entertainment journalists were quickly sent an email confirming the J.J. Abrams-directed film would drop on Netflix immediately after the game.
immediately after the game pic.twitter.com/36qoQ2au5D
— david ehrlich (@davidehrlich) February 5, 2018
It’s a bold move from Netflix. Before today, we hadn’t seen any footage or heard any news about the film, except that it had gone through several potential names and bounced from studio to studio during production.
It’s not the first time the franchise has taken an unexpected route in marketing a Cloverfield film. The original was shrouded in secrecy, with the trailers taking on a “found footage” feel as part of a viral marketing campaign. The sequel, 10 Cloverfield Lane, had a completely different look and feel to the original.
2008: that weird trailer is a cloverfield movie!
2016: that other movie is actually a cloverfield movie!
2018: the Super Bowl is a cloverfield movie!
2020: [a woman delivers a baby after 36 hours of painful labor]
DOCTOR: congratulations, it’s a cloverfield movie!
— david ehrlich (@davidehrlich) February 5, 2018
Unsurprisingly, fans of the franchise are cheering at the unexpected news.
CLOVER ? FIELD ? CLOVER ? FIELD ? CLOVER ? FIELD ? pic.twitter.com/PKw2UxBag1
— mat whitehead (@matwhi) February 4, 2018
Netflix quietly bought distribution rights for Cloverfield 3, dropped a minute long trailer during the #SuperBowl, and they're putting the movie online after the game. The future is cool. pic.twitter.com/Phjijjd39N
— Josh Billinson (@jbillinson) February 5, 2018
Original CLOVERFIELD trailer debut: July 2007
CLOVERFIELD movie release: Jan 2008
10 CLOVERFIELD LANE trailer: Feb 2016
10CL release: March 2016
CLOVERFIELD PARADOX trailer: Feb 4, 2018 4:20pm PST
CLOVERFIELD PARADOX release: Feb 4, 2018 8pm?This is a) a record, and b) insane!
— David Chen (@davechensky) February 5, 2018
Umm…we be getting a #Cloverfield movie tonight?!?! pic.twitter.com/kosqS0n7i7
— Matt Berger (@abergerhobbit) February 5, 2018
The New Cloverfield Film is on Netflix? tonight?!!!! ? pic.twitter.com/nqfTcCbSzf
— Oli Kilroe (@OLILFC11) February 5, 2018
You can watch the full trailer below, but you won’t have to wait long for the real thing.